The Digital Banking Experience Platform (DBXP) is a comprehensive solution that empowers banks to offer hyper-personalized experiences to their consumers across omni-channels. This is achieved by helping banks to execute a successful digital strategy, encompassing the three dimensions of build, grow and personalize.
- Build: Offering relevant services across the right channels spanning web, mobile, bots, wearable, and voice.
- Grow: Engaging effectively with consumers by understanding how they utilize offerings, and constantly adapting (in near real-time) to better serve their ever changing needs.
- Personalize: Providing tailor made experience catering to individual consumer personas or segments instead of carpet-bombing; both across what is communicated, and what is presented on your digital channels.
Deliver an omni-channel experience, and hands-off across multiple channels including new-generation channels like wearable, voice, and bots.
Faster time-to-market through inbuilt APIs, orchestration capabilities and connectors.
Decouple UI/UX from code - enable business users to manage the digital experiences in real-time, without relying on engineering teams.
Unique Selling Proposition
Offer distinct UI/UX experiences to different customers, based on their profile, usage, and behaviour.
Ecommerce grade marketing automation
Pro-actively engage with consumers on scale, on the relevant channels in a contextual manner.
Contains an in-built artificial intelligence and machine learning engine to optimize both content and delivery time.
Conduct A/B and multi-variate tests.
Find optimum UI/ UX by continously iterating experiences.
Native payment capabilities
Certified Mastercard Digital Enablement service (MDES) and Visa Token Service (VTS) payment platform.