DETECT, FILTER AND BLOCK GREY ROUTES AND SPAM IN THE MOBILE NETWORK
DEPLOY A STRONG A2P REVENUE PROTECTION SYSTEM
CONTROL REVENUE LEAKAGES
Telecom companies are losing up to 90 per cent of revenue from A2P messaging to entities that are using grey routes to terminate the traffic. 75 per cent of telecom companies do not have any control over these grey routes and are thus unable to leverage the potential of A2P messaging. Operators need solutions that focus on identifying this increasing problem from SMS and loss of revenues through grey routes . Operators need to focus on how to Ring-fence the network to block grey routes and curb revenue losses.What is equally worrying for operators is how grey route operators are compromising network credibility and health. Grey route traffic contains premium numbers, viruses or unsolicited marketing material which causes loss to business goodwill. Operators need the checks and balances to identify and block grey route traffic before it causes harm operator credibility and revenues.
MONETIZE ON THE GREY ROUTE TRAFFIC
The security provided by mobile networks, the rising penetration of mobile phones combined with the high open rates of SMS messages continues to increase the uptake of A2P messaging Outside of white route traffic – with its pre-set termination agreements – operators have no way of monetising A2P traffic on their network. They have no visibility into the grey route traffic, no filters in place, no monetization strategy. . However, without having clear visibility into grey route traffic, operators will lose out to SMS aggregators. If the grey route traffic is not spam or fraudulent in nature, the operator can monetize the traffic by entering into a commercial arrangement with the SMS aggregator. Operators need solutions that offer business consulting services to identify and analyse various patterns of fraud in the network, to safeguard the network against new fraud mechanisms.
DETECT AND BLOCK SPAM IN THE NETWORK
Mahindra Comviva’s Firewall solution can identify and control different kinds of SPAM like SIM Farming, SIM Faking, SMS Flooding, SMS Spoofing using an intelligent analytical solution with Signaling and Content filtering capability and follows strict adherence to the contact policies. Leveraging the capabilities of the SMS Firewall platform, such as user traffic analysis, content traffic analysis and pattern detection, operators can identify and take action against phishing and spam on the network and through features of the SMS Firewall, such as destination address analysis and sender address analysis; operators can improve the detection rate of social engineering scams.