The messaging space is undergoing a sea-change. Players with vast experience in the field of IP-based services, A2P services are posing a serious challenge to operators. So much so, that the latter are functioning as bit-pipes for over-the-top (OTT) players. Faced with the challenge posed by Over-The-Top players, the need of the hour for operators is providing an enriched customer experience, while ensuring interoperable services. The shift towards IP networks has meant that the operator has to provide more than just a “me-too” messaging experience.
Mahindra Comviva’s IP messaging solution enables operators to stay relevant in the dynamic messaging services ecosystem, by offering a common infrastructure for messaging, yet inter-works seamlessly with existing legacy silos and services. It unites the reach and capabilities of both internet and telecom operators’ services — such as voicemail, SMS, USSD and MMS. Mahindra Comviva’s IP Messaging solution provides telecom operators the flexibility to rapidly develop and deploy IP messaging services, while realizing operational and cost efficiencies.