HOLISTIC A2P MONETIZATION SOLUTION FOR OPERATORS TO MAXIMIZE THE FULL POTENTIAL OF A2P MESSAGING
A2P monetization solution enables operators with a comprehensive modular solution offering to, generate new revenues by enabling enterprise engagement, Ring fence the network to control revenue leakages and Monetize on the revenues lost on account of Grey Routes.
UNLOCK THE BILLION DOLLAR MESSAGING OPPORTUNITY
GENERATE NEW REVENUES
The growing A2P enterprise messaging industry, presents a compelling revenue opportunity for telecom operators as they are looking for ways to offset their drop in P2P SMS revenues. Operators need solutions that help them monetize their messaging infrastructure from this A2P traffic, by enabling enterprises to rapidly create and deploy a multilevel engagement with their customers. Solutions that enable operators to create new revenue streams and dramatically improve the way they monetize A2P messaging. Operators can reinforce their competitive advantage by enabling requirements across different Enterprise verticals into a single platform – and deliver different types of messages across channels through a more powerful, cloud ready solution.
CONTROL REVENUE LEAKAGES AND SPAM
Telecom companies are losing up to 90 per cent of revenue from A2P messaging to entities that are using grey routes to terminate the traffic. 75 per cent of telecom companies do not have any control over these grey routes and are thus unable to leverage the potential of A2P messaging. Operators need solutions that focus on identifying this increasing problem from SMS and loss of revenues through grey routes . Operators need to focus on how to Ring-fence the network to block grey routes and curb revenue losses.What is equally worrying for operators is how grey route operators are compromising network credibility and health. Grey route traffic contains premium numbers, viruses or unsolicited marketing material which causes loss to business goodwill. Operators need the checks and balances to identify and block grey route traffic before it causes harm operator credibility and revenues.
MONETIZE ON THE GREY ROUTE TRAFFIC
The security provided by mobile networks, the rising penetration of mobile phones combined with the high open rates of SMS messages continues to increase the uptake of A2P messaging Outside of white route traffic – with its pre-set termination agreements – operators have no way of monetising A2P traffic on their network. They have no visibility into the grey route traffic, no filters in place, no monetization strategy. . However, without having clear visibility into grey route traffic, operators will lose out to SMS aggregators. If the grey route traffic is not spam or fraudulent in nature, the operator can monetize the traffic by entering into a commercial arrangement with the SMS aggregator. Operators need solutions that offer business consulting services to identify and analyse various patterns of fraud in the network, to safeguard the network against new fraud mechanisms.