A2P Messaging Monetization Solution

Generate. Control. Monetize
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HOLISTIC A2P MONETIZATION SOLUTION FOR OPERATORS TO MAXIMIZE THE FULL POTENTIAL OF A2P MESSAGING

A2P monetization solution enables operators with a comprehensive modular solution offering to, generate new revenues by enabling enterprise engagement, Ring fence the network to control revenue leakages and Monetize on the revenues lost on account of Grey Routes.

UNLOCK THE BILLION DOLLAR MESSAGING OPPORTUNITY

For many years operators have fixated primarily on spiralling P2P Messaging revenues. OTT vendors like WeChat, WhatsApp, and Facebook messenger cannibalized operator messaging revenues and became the bane of their existence. Operators fought back through various strategies – which ranged from blocking OTT providers to collaborating with OTT providers. However, operator’s fixation with P2P revenues has had one major casualty: monetization of A2P revenues. Black and grey route operators sponged the networks off A2P revenues.Outside of white route traffic – with its pre-set termination agreements – operators have no way of monetising A2P traffic on their network. They have no visibility into the grey route traffic, no filters in place, no monetization strategy.

 

Mahindra Comviva’s A2P Messaging Monetization Solution is an end-end holistic monetization solution that enables operators to maximize the true and full potential of A2P messaging. Mahindra Comviva leads the way in identifying possible avenues of A2P monetization for operators with a three pronged strategy:

– Generate new revenues through enterprise engagement
– Control revenue leakages and SPAM in the network
– Monetize on the lost revenues on account of Grey Routes

KEY DIFFERENTIATORS

A2P messaging monetization solution offers operators the full gamut of possibilities to monetize on the A2P traffic – all in a single platform

An end-end monetization solution that offers direct, cross-channel delivery, with multi-billion message handling capability and a simplified service experience

Create new revenue streams in addition to service monetization with existing subscribers

Enhance engagement with enterprises to ensure hassle-free integration

Ring-fence the network to block grey routes and curb revenue losses

Offer business consulting services to identify and analyse various patterns of fraud in the network, to safeguard the network against new fraud mechanisms

GENERATE NEW REVENUES

The growing A2P enterprise messaging industry, presents a compelling revenue opportunity for telecom operators as they are looking for ways to offset their drop in P2P SMS revenues. Operators need solutions that help them monetize their messaging infrastructure from this A2P traffic, by enabling enterprises to rapidly create and deploy a multilevel engagement with their customers. Solutions that enable operators to create new revenue streams and dramatically improve the way they monetize A2P messaging. Operators can reinforce their competitive advantage by enabling requirements across different Enterprise verticals into a single platform – and deliver different types of messages across channels through a more powerful, cloud ready solution.

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CONTROL REVENUE LEAKAGES AND SPAM

 

Telecom companies are losing up to 90 per cent of revenue from A2P messaging to entities that are using grey routes to terminate the traffic. 75 per cent of telecom companies do not have any control over these grey routes and are thus unable to leverage the potential of A2P messaging. Operators need solutions that focus on identifying this increasing problem from SMS and loss of revenues through grey routes . Operators need to focus on how to Ring-fence the network to block grey routes and curb revenue losses.What is equally worrying for operators is how grey route operators are compromising network credibility and health. Grey route traffic contains premium numbers, viruses or unsolicited marketing material which causes loss to business goodwill. Operators need the checks and balances to identify and block grey route traffic before it causes harm operator credibility and revenues.

MONETIZE ON THE GREY ROUTE TRAFFIC

The security provided by mobile networks, the rising penetration of mobile phones combined with the high open rates of SMS messages continues to increase the uptake of A2P messaging Outside of white route traffic – with its pre-set termination agreements – operators have no way of monetising A2P traffic on their network. They have no visibility into the grey route traffic, no filters in place, no monetization strategy. . However, without having clear visibility into grey route traffic, operators will lose out to SMS aggregators. If the grey route traffic is not spam or fraudulent in nature, the operator can monetize the traffic by entering into a commercial arrangement with the SMS aggregator. Operators need solutions that offer business consulting services to identify and analyse various patterns of fraud in the network, to safeguard the network against new fraud mechanisms.

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WHY MAHINDRA COMVIVA ?

Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • In over 90 markets and powering services to over one billion mobile subscribers.
  • Provides a solid foundation for delivering highly scalable, highly available messaging solutions.
  • Exploit legacy investments; incorporate advanced technology, delivery and management.
  • Solutions that accelerate revenue growth, enhance customer experiences and achieve cost efficiencies.
  • Easy integration with leading service delivery platform providers and top solution partners.
  • Compliant to various regulatory bodies across the globe.
  • Flexible commercial and deployment models with end-end support and service.
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Aegis Graham Bell Awards 2015
    • Telecoms.com Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008