STATE OF THE MART
Catch the latest from the world of mobile messaging. Find a selection of news, views and events that are actively shaping the mobile messaging revolution.
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Mobiles and mobile technology have become increasingly sophisticated over the years, resulting in their integration with significantly more than just voice and messaging services. There is now a connection between the wallet and the handset, increased content and data consumption that is a direct result of smartphone penetration, and greater blurring of the boundaries between devices than ever before. Security threats, therefore, have become an even greater concern for operators than before, since A2P messaging fraud has both a direct and indirect revenue impact.
In keeping with the need to be recognized as a trusted network and protect subscribers and revenues from spam and fraudulent messaging, operators need to deploy a solution that reduces malicious message content on the network, blocks grey routes and contributes to increased, incremental revenues.