Infinity Data Monetization Platform

Transforming an Operator’s Business in a Digital Economy
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HOLISTIC DATA MONETIZATION SOLUTION FOR ENTERPRISE DIGITAL ENGAGEMENTS

The Infinity Data Monetization Platform enables enterprises to create rich and contextual digital engagements with customers, employees, partners and connected devices. This is carried out while leveraging the data channel and an operator’s assets. At the same time, it empowers operators to monetize data while scaling up their B2B businesses.

SPONSORED DATA SOLUTIONS FOR ENTERPRISE ENGAGEMENT

Today, operators have shifted towards data channel as their primary revenue stream to make up for declining voice and messaging revenues. This has led to such companies forging partnerships with Over-The-Top players or wholesaling the data pipe to the marketing agencies to increase data consumption.

Monetizing data successfully is a major challenge for operators, as data is being increasingly commoditized today. Telecom companies need to find a way to add value to the data pipe and thus make it lucrative for the other ecosystem players to adopt. Enterprises, which are continuously exploring digital initiatives to remain relevant in the market, are in perfect position to utilize this opportunity. Thus, there is a need to combine these ‘’inside-out’’ and “outside-in’’ approaches and provide a multisided business platform which is enabled by the Telcos and utilised by the enterprises for their customers.

Mahindra Comviva’s data monetization platform, Infinity, addresses an enterprise’s requirements along with an operator’s network capabilities and blends the two environments to create a successful business layer. Infinity enables enterprises to leverage the operators’ data channel infrastructure as per their requirements and create rich and contextual digital engagements with their consumers. Infinity Data Monetization platform offers two flavours: Toll Free Data and Data Gifting services.

KEY DIFFERENTIATORS

Win:Win:Win proposition to every stakeholder

Telco

  • Faster – Time-to-launch for Telco businessreduced to less than 60 days, leading to faster time-to-revenue.
  • Better – 2x-5x increase in revenues and profitability. Less network congestion leading to better consumer experience.
  • Cost-effective – No CAPEX required at the Telco network.Outcome based revenue share model requiring less bandwidth and regulator cost.

Enterprise/Brand

  • Faster – Rapid adoption of digital initiatives, self on-boarding functionality leads to improved Go-to-market.
  • Better – Enterprises get control of who, when, how and what service to provide. This enables new business models and digital products.
  • Cost-Effective – Digital engagements can cost 30-50% less in costs incurred for enterprises.

Consumer

  • Faster – Ready and anytime access to consumers to enterprise digital engagements.
  • Better – Privileged status leading to improved customer experience.
  • Cost effective- Customers get to save their monthly data bills.

UNPARALLELED VALUE CREATION POTENTIAL

Infinity platform facilitates a business model which can allow Telcos to gain 2.5-4x higher revenues compared totheir existing data pipe. It possesses the product definition and creation capability to launch multiple products through a singleand unifieduser interface for a varied range of engagement services under one marketplace.

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FASTER TIME-TO-MARKET

Infinity data Monetization Platform requires minimal configurations and integrations to be done at Telco network. The platform is light and is capable of reducing the time-to-market for the Telcos to get reduced from 6-12 months with existing solutions to a few weeks.

SELF ON-BOARDING AND STATE-OF-ART SERVICE DISCOVERY

Infinity platform enables a marketplace between the Telcos and enterprises looking for digital engagement. Enterprises can self-on-board to the enterprise portal without involving any extended procedures. State-of-art marketplace portal allows different plans to be available to enterprises for viewing, selection, purchase and activation as per their requirements. This service discovery and application model reduces enterprise campaigns enablement from 4-6 weeks to few hours.

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ENTERPRISE CENTRICITY

Mahindra Comviva’s Infinity Platform enables creation of enterprise focused products which can facilitate 40-50x higher market adoption and facilitates onboarding of long tail enterprises.Creation of customized plans targeted towards different industry verticals, meant to cater to different end user segments, and applicable at different engagement stages of a product lifecycle is possible through the platform portals.

UNMATCHED FLEXIBILITY AND CONTROLS FOR ENTERPRISES

The Infinity Data Monetization platform gives enterprise complete control over how their campaigns are run and who to service, when to service, how much to service and where to service. This model ensures negligible Telco interference in the enterprise campaigns leading to cost saving of up to 30-40% on digital initiatives by the enterprises.

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JOIN THE ENTERPRISE DIGITAL REVOLUTION

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For today’s generation, digital channel has become core to their lifestyle and day-to-day activities. Whether it is shopping, or social networking or availing different services customers look for digitally enabled solutions. Infinity can become a key enabler for customer engagement in today’s times.

FOR MOBILE BANKING

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  • Bank wants to encourage its customers to use Mobile Banking to cut down on costs, deliver faster and improve service quality.
  • Bank offers toll-free access to its customer on M-Banking.
  • Customer pays bills, transfers money, recharges, transacts using M-banking without incurring any data charges.

FOR SHOPPING ONLINE

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  • E-commerce Player wants to drive its sales volumes by incentivizing customers during a sale period.
  • The E-commerce Player makes its app usage toll-free for customers only for the sale period.
  • The customer gets an alert on the toll-free usage when he opens the app.

BOOKING A CAB

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  • A Cab company wants to promote its new app and drive usage on the app by incentivizing customers via downloads and bookings through the app.
  • The company offers toll free usage and free download of the app for all users who register for the first time.
  • A tourist gets a notification from the company on the free download of the app and toll free usage offer .
  • Customer downloads and registers on the app.

WHY MAHINDRA COMVIVA ?

Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • Right ecosystem of partnerships and alliances
  • Deep industry expertise
  • Cross-industry mobile experience
  • Knowledge of country specific regulations
  • Flexible commercial models with shared risks
  • End-to-end technical and business operations support
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Aegis Graham Bell Awards 2015
    • Telecoms.com Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008