Infotainment Suite

Infotainment Suite-Mobile Content Delivery Platform


Mahindra Comviva’s infotainment suite is a single service storefront for diverse content.


The advent of feature- and-smart phones, coupled with high speed data networks has led to a substantial increase in mobile data usage


Mahindra Comviva’s Infotainment Suite permits operators to maximize revenues and ensure easier time to market and service differentiation. It is a comprehensive content delivery platform that entails lower promotional costs. This enables mobile operators to offer a range of content based services, spanning music, voice, video and text, to subscribers across multiple channels including SMS, USSD, IVR, WAP and mobile app. The content delivery platform provides single-click access to multiple services. It is a personalized content delivery platform that simplifies service discovery.


Single portal to access all VAS infotainment services

Personalization of services and content based on user’s profile and consumption pattern

Seamless integration with social networking sites allows users to share video, transcripts, articles, news with friends

Simplifies the service/content discovery across channels like IVR, SMS, WAP and mobile app



With voice revenues steadily declining, operators are looking for alternate revenue streams to improve their bottom lines. Mahindra Comviva provides feature rich caller ringback tone (CRBT) solutions that not only stimulate and improve up-take amongst subscribers but also generate additional revenue through personalized and targeted promotions.


Our powerful business intelligence suite helps to segment users and identify patterns to help promote the right content to the right subscribers, thus enabling greater penetration and revenue potential. From content acquisition, providing content, to subscriber and subscription management, we offer an end-to-end managed services.

Call ringback tones (CRBT) solutions

Music App


There has been a sea change in music consumption patterns. In emerging markets, the growth of digital music is being driven by ad-supported and subscription revenues. Increasing penetration of smartphones and data uptake have also contributed significantly to this growth.


Mahindra Comviva’s Music App is focused on five primary areas-seamless integration with operator billing, availability of personalized playlists, localized content, a holistic approach towards music and integration with social media platforms.



Mahindra Comviva’s mobile Karaoke app offers customers an audio-visual module, permits users to share content with their contacts, promote and sell their own creation and create a fan network. Customers can sing along with any original track and intermix their voice with that of the artist, all with studio effects like echos, reverb, etc..

Kid Zone


The mobile handset is being used to provide content for a younger audience. Mahindra Comviva’s Kid Zone application is a portal which offers the customer entertainment and educational content. The application supports content including rhymes, interactive puzzles, songs, phonetics, etc..

Games Zone


As an application, gaming is the second most popular application (after information-related applications) downloaded on mobile devices. Mahindra Comviva’s Mobile Gaming portal service is targeted at providing mobile operators rich, aggregated gaming content across various genres. The service is bundled innovatively and entails flexible pricing models for customers. The Mobile Gaming portal is supported on all handset categories, across platforms such as Android, Blackberry, iOS, etc..

Infotainment Portal


Mahindra Comviva’s Infotainment portal provides one-click access to services and a direct route to information and content, helping build customer stickiness. Customized services, based on a user’s preferences, are offered as well. For operators, offering Mahindra Comviva’s Infotainment portal would help them retain customers and strengthen their business model.

Text Services


A major challenge before operators today is strengthening non-voice revenues. Mahindra Comviva’s text-based services cover a wide range of offerings in the entertainment and informational space. By deploying this service, operators can enhance revenue and user engagement, avail of flexible reporting, and optimize costs.


The service is available in a daily, weekly or monthly pack, is device agnostic and provides multilingual support.

Voice Applications


Mahindra Comviva’s voice applications provide personalized services based on customer preferences. Voice-based services can be categorized as, entertainment and informational services.


Voice applications are offered to subscribers as a subscription based service or pay per use where the users can select the service by dialing the specified short code. Users can also subscribe to the service and can opt for a one-time charge. The voice application service supports multiple languages.

Personalization & Recommendation


Mahindra Comviva’s Recommendation Engine (RE) provides a compelling experience to the end-users and a greater growth potential to the operator. The Recommendation Engine will profile customers and provide them with personalized services and content. The RE engine will build customer profiles by using their transaction data such as VAS services used by the customer, subscription activation or renewal, etc..


The RE solution extracts and deciphers several data points collected for each user from several network nodes. Collected data points will then be analyzed and converted into meaningful patterns/trends about usage of each user, which in turn helps in generating a profile for each user.

Mahindra Comviva is the largest aggregator of music content

Digital Content


Mahindra Comviva is the largest aggregator of music content (CRBT, true tones, audio streaming, full tracks and more). A wide range of voice, video and text-based content across various genres is available. Moreover, on the operations side, Mahindra Comviva offers deck management, based on the understanding of the local market’s consumption pattern, as well as 100 per cent copyright protection.


Mahindra Comviva also manages content provider-related payments and reconciliation to reduce an operator’s transactional costs.

Infotainment Suite INTERACTIVE

Infotainment Suite BROCHURE



Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • End-to-end business and platform management
  • An innovative, comprehensive, robust and feature laden portfolio
  • Global footprint spanning over 100 countries with over 130 telecom operators
  • Localization of content and services
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Aegis Graham Bell Awards 2015
    • Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008