Mahindra Comviva’s MobiLytix™ Interactive Notifications offering is an analytics-driven, intelligent real time interactive solution designed to push the right contextual marketing offer to the subscriber. The offering comprises of the Interactive Notification solution that helps marketers improve the take rate of contextual marketing campaigns. This is achieved by delivering relevant offers to an appropriate customer set at the right time over interactive post call notifications. This assures effective and multi-fold contextual marketing communication.

Strong Today. Stronger Tomorrow.

20,000
Transactions per second Peak Rate
600+
Campaigns Executed
on a Single day
simultaneously
600Million+
PCNs Delivered per day
7Milliseconds
Taken to Insert and
Deliver Messages

Benefits

Real Time Marketing

Instant Gratification

Better Communication and Reach

Micro Segmentation

Unique Selling Proposition

Contextual,
Trigger-based
Marketing

This product is an analytically advanced and intelligent real time interactive solution. It is designed to push contextual based trigger offer push at the end of the call or session

Micro
Segmentation

The solution captures real-time feeds and creates subscribers segment from iEOCN/recharge derived data. This may include average balance, recharge count, decrements per day, etc.

Instant
Gratification

The user can purchase offers on the fly. Moreover, instant fulfillment can be achieved without memorizing the offer through interactive offers

Better Communication
and Reach

Each offer is based on real time triggers. This is backed with recent usage behavior patterns, with most contextual inputs. This minimizes customer exposure to bulk messages with no relevance and call for action.

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iEOCN flyer
Flyer

iEOCN flyer

Mahindra Comviva’s iEOCN (Interactive End of Call Notification)
Videos

Mahindra Comviva’s iEOCN (Interactive End of Call Notification)

iEOCN
Infographics

iEOCN

Enhanced Conversion Rate
Case Study

Enhanced Conversion Rate

Mahindra Comviva’s MobiLytix™ Interactive Notification offering was deployed by the second largest operator in India. Within less than three months, the operator generated incremental revenue of over Rs 42 million and registered a 22 per cent improvement in conversions.

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