Mahindra Comviva’s MobiLytix™ Interactive Notifications offering is an analytics-driven, intelligent real time interactive solution designed to push the right contextual marketing offer to the subscriber. The offering comprises of the Interactive Notification solution that helps marketers improve the take rate of contextual marketing campaigns. This is achieved by delivering relevant offers to an appropriate customer set at the right time over interactive post call notifications. This assures effective and multi-fold contextual marketing communication.
Real Time Marketing
Better Communication and Reach
Unique Selling Proposition
This product is an analytically advanced and intelligent real time interactive solution. It is designed to push contextual based trigger offer push at the end of the call or session
The solution captures real-time feeds and creates subscribers segment from iEOCN/recharge derived data. This may include average balance, recharge count, decrements per day, etc.
The user can purchase offers on the fly. Moreover, instant fulfillment can be achieved without memorizing the offer through interactive offers
Each offer is based on real time triggers. This is backed with recent usage behavior patterns, with most contextual inputs. This minimizes customer exposure to bulk messages with no relevance and call for action.
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