Today’s customer ecosystem is evolving and changing rapidly . Marketers thus require to remain relevant in this context.
Mahindra Comviva’s MobiLytix Next Best Offer (NBO) captures a customer’s usage patterns and interactions in real-time. This is aimed at enabling operators to provide personalized recommendations for a compelling subscriber experience.
The solution recommends the best offer , based on the customer’s behavioral patterns. Equally important are the marketing activities surrounding the operator ecosystem ,enabling higher product and plan uptake.