MobiLytix™ Dynamic Discounting Solution



Mahindra Comviva’s MobiLytix™ Dynamic Discounting Solution combines offer sensitivity and network intelligence to provide incentives that will change dynamically with the user behavior in a seamless manner.


In today’s cut-throat competitive industry, operators are aiming at leveraging their product portfolio to the fullest, to improve their bottom-lines.

The MobiLytix™ Dynamic Discounting Solution (DDS) allows operators to increase revenues by adopting dynamic pricing strategies. This entails appropriately pricing their voice, SMS and data services that varies with network utilization, place and time. The solution enables operators to increase a subscriber’s data, voice and SMS consumption and penetration using our specialized pricing and bonus algorithms.


Protect and maximize profit

The dynamic pricing solution uses a revenue optimization loop to ensure revenue is maintained and maximized. Business rules are set according to the objectives, whether maximizing subscriber growth or revenue, first one and then the other, or a mix of both.

Increase Market share

An advantage of dynamic pricing is that operators can introduce innovative business models that win new subscribers and retain existing customers. Targeted discounts and bonuses can attract price-sensitive users without eroding prices for, and therefore the profitability of, other users.

Get the most out of network investment

By shifting traffic from peak periods to times of low traffic, operators can defer the need for additional capital investment in the short term, and improve user satisfaction in both 2G and 3G networks.

Enhanced User Experience

The MobiLytix™ Dynamic Discount Solution been designed to ensure a transparent and simple user experience from the very beginning. It is simple for users to register for the service. They receive constant cell-broadcast messages, which clearly state the level of discount that applies at that time in that cell, enabling subscribers to follow how the discount goes up or down.

Flexible Solution

The success of the MobiLytix™ Dynamic Discount Solution in voice and SMS can now bring similar levels of growth to data-service subscribers. The Bonanza feature lets operators create special promotions, using attractive short-duration discounts on selected cells for data subscribers as well.


Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • Over 15 years of industry expertise
  • Deep experience of delivering solutions to 110 MNOs in 90 countries
  • Flexible business rules and models
  • Expertise in business analytics and processes
  • Brings essential tools, people and processes to the table to support the implementation and day to- day management of operations
  • Deep understanding of the telecoms environment and customer behaviour
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008