MobiLytix™ Campaign Management

ENHANCING REVENUES THROUGH AN ANALYTICS DRIVEN MARKETING PLATFORM

MAXIMIZE THE CUSTOMER’S LIFETIME VALUE

Mahindra Comviva’s MobiLytix™ Campaign Management solution improves the speed at which campaigns are deployed and validated, allowing operator to reach consumers with the most innovative offers in the shortest possible turnaround time.

ACCELERATED MARKETING PERFORMANCE WITH PERSONAL SEGMENTATION

Successful mobile network operators know the ability to engage customers in personalized conversations at key moments of their services journey is a critical performance determinant. The ability to deliver contextually relevant services is contingent on having deep insights into consumer behavior.

 

Mahindra Comviva’s MobiLytix™ Campaign Management tool helps marketers in delivering highly contextual campaigns .Marketers can acquire, analyze and apply information about customer context like transactions, locations and much more to orchestrate personalized interactions to drive revenue performance and gain competative advantage. The multi channel supporting tool delivers the communication through consumer’s choice of channel acording to customer convinience and providing him right options to purchase these offers by single click of a key.

KEY DIFFERENTIATORS

Optimizes revenue per customer

Greater relevance of marketing activities optimize customer lifetime value and profitability. Drives higher average revenue per customer via compelling individualized campaigns delivered via the right channel at the right time. Increase response rates by up to 400% and gain quicker feedback on effectiveness.

Enhances marketing productivity

Execute high volume marketing programs in minutes using automated campaign workflows, Leverage a single marketing view of the customer to efficiently personalize communications and get the greatest returns from your marketing efforts.

Secures competitive advantage

Proactive anticipation of customers’ evolving needs and development of effective interaction strategies creates greater perceived value for customers, and secures competitive advantage.

WHY MAHINDRA COMVIVA ?

Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • Over 15 years of industry expertise
  • Deep experience of delivering solutions to 110 MNOs in 90 countries
  • Flexible business rules and models
  • Expertise in business analytics and processes
  • Brings essential tools, people and processes to the table to support the implementation and day to- day management of operations
  • Deep understanding of the telecoms environment and customer behaviour
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Aegis Graham Bell Awards 2015
    • Telecoms.com Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008