The MobiLytix™ Suite is a big data-driven mobile analytics solution that generates actionable customer insights. It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators. The offering is a comprehensive business proposition addressing the business needs of service providers. Its backbone is an analytical engine aimed at understanding the various events across a customer’s life-cycle and helps develop strategies to maximize a customer’s lifetime value.
MobiLytix™ Multi-Channel Campaign Management
It is a marketing solution that equips operators with tools to develop strategies to maximize customer lifetime value.
MobiLytix™ Retailer Management Suite
The MobiLytix™ Retailer Management Suite is a comprehensive engagement solution that enhances a retailer’s brand perception, ensures retailer mindshare and subsequently facilitates brand loyalty.
MobiLytix™ Interactive Notifications
Delivers customer care starting with the initiation of the purchase process through discovery and selection, right on through to conversion, service and ultimately advocacy.
MobiLytix™ Centralized Communication Manager
The MobiLytix™ Centralized Communication Manager is a unified and intelligent communication platform. It is aimed at enriching different communication from various systems, thereby enhancing customer experience and retention.
MobiLytix™ Next Best Offer
Aimed at enabling operators to provide personalized recommendations for a compelling subscriber experience.
MobiLytix™ Digital Care
This offering brings together the service providers and customer together on the same platform to exchange information through seamless transaction capabilities.
Strong Today. Stronger Tomorrow.
An over 15 per cent
Seamless integration with
third party systems
Minimum 5 per cent
Unique Selling Proposition
Mahindra Comviva’s MobiLytix™ product suite offers operators real-time actionable insights into the customer’s journey.
Actionable Predictive Analytics
Built-in predictive intelligence permits marketers to analyse customer behavior. This is aimed at predicting attrition probability as well as next-most-likely purchase and propensity to buy. Armed with this information marketers can optimally target and influence customers with relevant campaigns.
Profile and Segment Customers
Using a combination of parameters, operators are able to generate a 360 degree profile of customers. Marketers can also score customers on multiple attributes to deliver relevant campaigns
Marketers can configure a range of promotional products and can automatically action the most optimal offer over the customer’s preferred interaction channel. Depending upon their business objectives, marketers can monitor evolving real-time patterns and behaviors that can be leveraged to improve consumer engagement.
Measure Campaign Performance
Marketers need to measure the efficacy of promotional programs to ensure better results and increase the accountability of marketing investments. Standard and customized dashboards enable marketers to monitor and evaluate campaign performance across segments, products and channels.