Mobile Application Development Platform

Mobile Application Development Platform


Mahindra Comviva’s MADP allows operators to actively participate in the application economy by offering the right tools and monetisation systems that would facilitate the application development process.


In today’s intensely competitive market, operators are increasingly moving away from the traditional deployment of services and products market to all markets in one go.

Mahindra Comviva’s Mobile Application Development Platform (MADP) brings together the service providers , customers , partners and employee together on the same technology platform to exchange services and information through seamless transaction capabilities.


Address the fragmented market

The MADP platform is capable supporting more than 5,000 devices in 24 hours.

Superb consumer experience

This is achieved through a lower footprint on the user’s device, transparent upgrades and user notifications to empower the consumer.

World class consumer Insights

Provides insight on customer demands and ensures integration of the network, customer and usage analytics. This enables mobile network operators to offer better customer care.

Cost Saving

Reduces the number of calls per agents.


Mahindra Comviva’s Mobile Application Development Platform provide ready to plug and play interfaces for most of the backend systems to smoothly transact and handle real time data for the customer. Integration Ready Interfaces Integration ready interfaces can help our business partners quickly integrate with the customer relationship management systems and billing systems. This interfaces powers the user experience by seamless handshakes of information to provide better control and management of the customer’s needs. Promotional capabilities The platform allows the customer to promote their product through a simple GUI. These promotions can be carried on the applications in tandem with traditional communication mediums like SMS, USSD and web messages.

Mobile Application Development Platform provide ready to plug and play interfaces
MADP service integration


Service integration constitutes 60 per cent of OPEX incurred on an application. Our platform supports seamless integration with backend systems to ensure rapid launch of most of utility options. Mahindra Comviva can get you up and running within 16 weeks.


Application analytics provide insights into usage by time, geography, customer device type and service. This allows mobile network operators to steer promotional investments in the mobile application and make strategic go-to-market decisions. In addition MADP can integrate with Mahindra Comviva’s on-device monitoring platform, RACE, to send real-time feeds on quality of experience

Inbuilt Analytics engine to monitor uptake to driver adoption


Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • Over 15 years of industry expertise
  • Deep experience of delivering solutions to 110 MNOs in 90 countries
  • Flexible business rules and models
  • Expertise in business analytics and processes
  • Brings essential tools, people and processes to the table to support the implementation and day to- day management of operations
  • Deep understanding of the telecoms environment and customer behaviour
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008