Big Data Analytics - Telecom

MONETIZING DATA AND DERIVING BUSINESS VALUE THROUGH INTEGRATED BIG DATA ANALYTICS APPLICATIONS

Mahindra Comviva’s analytics-driven customer value management solution leverages big data analytics tools and technologies across the customer’s lifecycle. This results in monetizing data, driving actionable consumer insights and higher revenue opportunities for communication service providers.

LEVERAGING BIG DATA ANALYTICS AT EACH STAGE OF CUSTOMER LIFECYCLE MANAGEMENT

Technology is evolving and new sources of data are being uncovered so rapidly that service providers across the globe are seeing an unprecedented rise in volume, variety and velocity and veracity of information due to the rollout of next generation mobile networks, increased use of smartphones and rise of social media platforms.
In a highly competitive market like the telecom space, Mahindra Comviva’s Big Data Analytics solution enables operators in proactively deploying various relevant marketing strategies that could enable delivery of an improved customer experience, thereby driving revenue uplift for them. Thus, Big Data applications helps in deriving marketing activities such as real-time marketing campaigns, customer engagement as well as customer loyalty management that need to become agile and responsive to the ever changing demand of the telecom market.

KEY DIFFERENTIATORS

ACQUISITION ANALYTICS

  • New subscribers churn prediction using statistical models such as regression, decision trees,etc
  • CLV prediction

CONVERSION ANALYTICS

  • Recommend pack/plan
  • Recommend VAS
  • Predict product adoption

VALUE ENHANCEMENT ANALYTICS

  • Predict usage(voice,SMS, Data)
  • Product cannibalization using Descriptive Analytics
  • Up-Sell /Cross-Sell Recommendations

RETENTION ANALYTICS

  • Churn Prediction Engine
  • Loyalty Program take rate Prediction

RE-ACTIVATION ANALYTICS

  • Winback modeling using descriptive analytics

BIG DATA ANALYTICS SOLUTION

Mahindra Comviva’s Big Data Analytics solution uses all sets of analytical modelling including descriptive modelling, predictive analytics as well as prescriptive analytics that transforms unstructured data into meaningful insights and enable operators to cater to different business challenges as well as empower them in monetizing the hidden and potential revenue opportunities.

Our Big Data Analytical uses all sets of analytical modelling

LEVERAGING BIG DATA ANALYTICS APPLICATION AT EACH STAGE OF THE CUSTOMER LIFECYCLE

Mahindra Comviva’s analytics driven CVM Solution leverages Big Data Analytics (BDA) tools at each stage of the customer’s lifecycle; right from acquisition of new customers to their growth or engagement phase, to retaining them from churning out of the network. Mahindra Comviva uses a sophisticated set of analytical modeling, based on the stage of the lifecycle the customer currently belongs to with key business objectives to deliver superior customer experience and to drive revenues opportunities.

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WHY MAHINDRA COMVIVA ?

Year on year, every year, Mahindra Comviva has been recognized for excellence and innovation by some of the top agencies in the business; a feat that stands as a testament to our domain knowledge, business approach and technological excellence.

  • Over 15 years of industry expertise
  • Deep experience of delivering solutions to 110 MNOs in 90 countries
  • Flexible business rules and models
  • Expertise in business analytics and processes
  • Brings essential tools, people and processes to the table to support the implementation and day to- day management of operations
  • Deep understanding of the telecoms environment and customer behaviour
Mahindra Comviva serving 90 countries across the world
  • 2016
    • TMCnet Tech Culture Awards 2016
    • Smart Card & Payments Awards 2016
    • GTB Innovation Awards 2016
    • Kalahari Awards 2016
  • 2015
    • Telecoms.com Award 2015
    • Kalahari Awards 2015
    • Future Digital Awards 2015
    • M2Payments Latam Awards 2015
  • 2014
    • Meffys Awards 2014
    • Aegis Graham Bell Awards 2014
    • Frost & Sullivan 12th Annual 2014 India ICT Awards”
    • Global Telecoms Business Innovation Awards 2014
  • 2013
    • Meffys 2013 Awards
    • AfricaCom Awards 2013
    • Aegis Graham Bell Award 2013”
    • Global Telecoms Business Innovation Awards 2013
    • GSMA Global Mobile Awards 2013
  • 2012
    • Zimbabwe ICT Achievers Awards 2012
    • Golden Peacock Award 2012
    • Aegis Gram Bell Awards 2012”
    • World Communication Awards 2012
    • HR Leadership Award 2012
    • Asia Communications Awards 2012
  • 2011
    • Golden Peacock Award for Innovation 2011
    • Distinguished Fellow Award 2011
    • mBillionth Award South Asia 2011”
    • Aegis Gram Bell Awards 2011
    • Asia Communication Awards 2011
    • 5th CMAI National Telecom Awards 2011
    • Total Telecom’s World Vendor Awards 2011
    • Golden Peacock Innovation Award 2011
  • 2010
    • AfricaCOM Awards 2010
    • Frost & Sullivan Awards 2010
    • mBillionth South Asia Awards 2010”
    • Mobile Messaging Congress 2010
    • INFOCOM CMAI National Telecom Award 2010
    • Total Telecom’s World Vendor Awards 2010
    • GSMA Global Mobile Awards 2010
    • Golden Peacock Award for Innovation 2010
  • 2009
    • Deloitte Technology Asia Fast 500 2009
    • AfricaCOM Awards 2009
    • Golden Peacock Award for Innovation 2009”
    • Golden Peacock Award for Innovation 2009
    • GSMA’s Mobile Money for the Unbanked Initiative
    • GSMA Global Mobile Awards 2009
  • 2008
    • Golden Peacock Award for Innovation 2008
    • GSMA Mobile Asia Congress Awards 2008
    • AfricaCOM Awards 2008”
    • Deloitte Technology 2008