MONETIZING DATA AND DERIVING BUSINESS VALUE THROUGH INTEGRATED BIG DATA ANALYTICS APPLICATIONS
Mahindra Comviva’s analytics-driven customer value management solution leverages big data analytics tools and technologies across the customer’s lifecycle. This results in monetizing data, driving actionable consumer insights and higher revenue opportunities for communication service providers.
LEVERAGING BIG DATA ANALYTICS AT EACH STAGE OF CUSTOMER LIFECYCLE MANAGEMENT
BIG DATA ANALYTICS SOLUTION
Mahindra Comviva’s Big Data Analytics solution uses all sets of analytical modelling including descriptive modelling, predictive analytics as well as prescriptive analytics that transforms unstructured data into meaningful insights and enable operators to cater to different business challenges as well as empower them in monetizing the hidden and potential revenue opportunities.
LEVERAGING BIG DATA ANALYTICS APPLICATION AT EACH STAGE OF THE CUSTOMER LIFECYCLE
Mahindra Comviva’s analytics driven CVM Solution leverages Big Data Analytics (BDA) tools at each stage of the customer’s lifecycle; right from acquisition of new customers to their growth or engagement phase, to retaining them from churning out of the network. Mahindra Comviva uses a sophisticated set of analytical modeling, based on the stage of the lifecycle the customer currently belongs to with key business objectives to deliver superior customer experience and to drive revenues opportunities.