A world-class marketing engagement automation platform for digital payments

Increases topline and bottom-line growth

GSMA MWC, Barcelona – 27 February 2017: Mahindra Comviva, the global leader in providing mobility solutions, today announced the launch of MobiLytixTM Customer Engagement for Digital Payments an offering to drive higher level of customer engagement in the digital payments space. MobiLytixTM Customer Engagement for Digital Payments, which is a world class marketing engagement automation platform for digital payments, revitalizes existing mobile money life cycle leading to topline as well as bottom-line growth.

MobiLytixTM Customer Engagement for Digital Payments
takes a data centric and analytics approach to mine new opportunities at each and every stage of the mobile money lifecycle, with the aim to drive higher levels of usage and retention, through highly contextual offers and promotions that are embedded with a deeper understanding of customer’s behavior and wants. It serves to put the right enablers in place for onboarding more subscribers and building a bigger mobile ecosystem by encouraging more usage of mobile money, developing subscriber as well as agent engagement level, creating long term relationship with subscribers and thus
improving customer stickiness.

Speaking on the occasion of the launch at Mobile World Congress, Barcelona, Amit Sanyal, Business Head, Consumer Value Solutions at Mahindra Comviva said, “Increasing mobile money usage remains an important challenge, with the global customer active rate standing at a measly 32.6%. The key to reducing the chasm between mobile money registration and the actual usage is personal and timely communication to decrease uninstall rate and increasing retention rates in the long term. Our new offering defines mobile money service as a set of experiences, through timely, relevant and contextual messaging, and thus reinforces the need for a development approach that emphasizes customer needs and experience, helping in driving usage and retention in the long term.”

Mahindra Comviva’s Customer Value Solutions has over 40 deployments in 25 countries across the globe and empowers over 250 million customers. Its MobiLytixTM Suite provides marketers with data-driven marketing tool that helps them to deliver highly contextual marketing across multiple channels and on any device. Using MobiLytixTM suite marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 Copyright © 2015 Mahindra & Mahindra Ltd. All rights reserved. 2 million digital marketing messages per day and provides over 60% accuracy for churn prediction.

About Mahindra Comviva

Mahindra Comviva is the global leader in providing mobile financial and VAS solutions. It’s a subsidiary of Tech Mahindra and a part of the USD 17.8 billion Mahindra Group. With an extensive portfolio of solutions spanning mobile finance, content, infotainment, and messaging, mobile data and managed VAS services, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people, globally. For more information, please visit www.mahindracomviva.com

For further enquiries, please contact:

Sundeep Mehta
Global PR & Corporate Communications
Mahindra Comviva
Contact: +91- 124-481 9000
Email: pr@mahindracomviva.com