Gartner’s CX Pyramid to Uncover Innovative Customer Experiences That Create the Strongest Customer Relationships

These are precarious times for telecom operators. On one hand, these players have to contend with falling average revenue per user and wafer thin margins. On the other. over-the-lop players have emerged as serious contenders for market share. In addition, customers have a plethora of options lo choose from, thus making ii easy for them to switch loyalties. If thus wouldn’t be an understatement lo say that a sound customer experience and value management (CXM) strategy is what makes or breaks a brand.

The question that remains. however. is; where do operators begin? This is, for all intents and purposes, a two-fold step. 11 begins with these players proaclively tracking down what customers (actually) want. This. in turn, will (hopefully) throw up actionable insights into the challenges related lo ensuring customer satisfaction. Chalking out a CXM strategy is merely the most obvious result of the above plan.

In this context. Gartner’s report titled. “Use Gartner’s CX Pyramid to Uncover Innovative Customer Experiences That Create the Strongest Customer Relationships”, states that “Successful CX programs don’t just find and reduce problems in current customer journeys; they also detect and resolve unmet customer needs and wants in innovative ways. CX leaders can use the CX pyramid framework to forge powerful experiences that deliver greater customer loyalty and brand advocacy.”

Disclaimer: Use Gartner’s CX Pyramid to Uncover Innovative Customer Experi­ences That Create the Strongest Customer Relationships, Augie Roy. 17 July 2018. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or ifs affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

July 2018 |

Extend Content Services Platforms With Applications and Components to Meet Business-Specific Needs

Today’s digital first ecosystem demands that the scope of business content undergo a paradigm shift. The larger idea, of course, is to ensure that content services constitute a part of the broader digital workplace.

In this context, Gartner’s report titled, Extend Content Services Platforms With Applications and Components to Meet Business-Specific Needs, states that business content needs more than just management. Application leaders should consider supplementing their content services platforms with business-specific applications and components to offer employees the most effective set of content-related capabilities.

June 2018 |

Markets And Markets

SMS Firewall Market by SMS Type (A2P Messaging and P2A Messaging), SMS Traffic (SMS Exchange and International Exchange), Messaging Platform (Cloud and Traditional), and Region (North America, Europe, and Asia Pacific) - Global Forecast to 2022

SMS firewall solutions help Mobile Network Operators (MNOs) and SMS aggregators to protect and block illegal SMS traffic. Nowadays, telecom operators are receiving large volumes of spam messages, which will negatively impact the quality of service and block the network bandwidth. SMS firewall solutions help telecom operators to regain their revenues which have declined due to Over-the-top (OTT) players. These solutions also provide benefits in terms of reduced operational costs and enhanced customer experience.

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The global short message service (SMS) firewall market is prognosticated to witness a significant adoption of different solutions in the coming years due to certain factors such as the rising focus on the avoidance of revenue loss because of grey routes. The swelling adoption of application to person (A2P) SMS, tighter government regulations, and escalating privacy and security concerns could help the market to embrace sound growth prospects. Companies operating in the market are anticipated to take to the adoption of different business tactics such as business expansions, collaborations, and mergers and acquisitions for securing a strong position in the near future.

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Coherent Marketing Insights

SMS Firewall Market – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

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Future Marketing Insights

Premium A2P And P2A Messaging Market: Global Industry Analysis and Opportunity Assessment 2017-2027
Telecommunication service providers, cloud service providers, and vendors of A2P SMS market are working together to ensure continued functioning of A2P SMS. All these entities are making it easier for enterprises to include SMS in their business process. The A2P messaging industry is also working to build synergies between enterprises and communication application providers. It will assist enterprises to cater their customers with better quality.

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Research Cosmos

Global Premium A2P and P2A Messaging Market Analysis and Forecast to 2022 | Growth Opportunity Assessment

Increasing mobile subscriber base, indispensable requirement to have ubiquitous and direct personal communication channel for enterprises to interact with their customers, rising use of mobile banking, creation of new business revenue for stakeholders (specially mobile network operators), and increasing use of messaging services across various business verticals are some of the driving forces in the market.

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Data Bridge Market Research

Global SMS Firewall Market

The report offers elaborated learning on the market parts like dominating firms, growth rate, Industry Chain Analysis, Major Manufactures, gross margin, and the most effective development within the organization comprised throughout this analysis,

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Premium A2P and P2A Messaging-Global Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Premium A2P and P2A Messaging industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information.

May 2018 |

Market Research Store

Global Premium A2P and P2A Messaging Market Status and Trend Report 2018-2023

This new research report that entirely centers Global Premium A2P and P2A Messaging market and delivers in-depth market analysis and future prospects of Global Premium A2P and P2A Messaging market.