Mobile World Congress, Barcelona – February 28, 2013 – Mahindra Comviva, the global leader in providing mobile VAS solutions, today announced that it has partnered with Human Factors International, one of the world’s leading providers of user experience design services to bring great User Experience to the forefront for its product portfolio. This partnership will begin with selected products, including Self-care, and expand to cover the full portfolio.

Through a recent study jointly conducted by Human Factor International (HFI) and Mahindra Comviva, it was realized that consumers preferred mobile applications on their handsets to discover services and price plans and to subscribe and track usage. These applications also help operators to increase their engagement with end users in addition to enabling them to monetize revenue through Value Added Services (VAS).

Speaking on the collaboration, Arun Tanksali, Chief Technology Officer, Mahindra Comviva said, “User Experience matters hugely to make end users feel comfortable and in control. This is true whether we need to make an application easy to use or operators need to make it easier to discover, use and track the multitude of services they offer. Mahindra Comviva’s WebAxn Selfcare solution is designed to help operators get the most value in this rapidly growing space. We are very pleased to partner with Human Factors International to ensure that we deliver a great User Experience to customers and their subscribers. We see this as the beginning of a journey towards putting User Experience at the heart of every one of our products”

Dr. Eric Schaffer CEO & Founder, HFI commented, “We at Human Factors International (HFI) are delighted to see Mahindra Comviva moving forward toward an institutionalized practice in customer centricity. HFI will work as a partner to design and implement a UX Design Infrastructure. We look forward to measuring the business success of their improvements in customer centric design. We confidently believe that this program will be a key strategic contributor to Mahindra Comviva’s competitive advantage and growth.”


About Mahindra Comviva

Mahindra Comviva is the global leader in providing mobile financial and VAS solutions. It’s a subsidiary of Tech Mahindra and a part of the USD 15.9 billion Mahindra Group. With an extensive portfolio of solutions spanning mobile finance, content, infotainment, messaging, mobile data and managed VAS services, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people, globally. For more information, please visit

About Human Factors International

Dating back to 1981, Human Factors International (HFI) is the world’s largest company specializing in user-experience design. HFI provides a seamless suite of advisory, training, certification, methods, standards and tools to institutionalize user centricity. HFI has worked with more than half of global fortune 500 companies. Select clients include Aditya Birla Group, Comviva, Citi Group, Dell, Fedex, HP, Intel, Rolta,, TCS, Times of India, WalMart, World Bank, and many more. HFI corporate headquarters are located in Fairfield, Iowa, with regional offices throughout the United States, South Africa, Europe, India, Singapore and China. Visit

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Media Contacts

Sundeep Mehta
Global PR & Corporate Communications
Mahindra Comviva
T: + 91 124 481 9000


Neha Mehra
Assistant Manager – Marketing
Human Factors International
Mobile: +91 9930 006 249