Today, big data is playing a significant role in improving revenue, customer experience as well operations. This is especially true in industries that have a large customer base, like telecom.

There is a catch, though. Operators will do well to remember that merely aggregating data isn’t enough. The idea is to understand that data and information to derive actionable insights. An insight that drives one to action is more valuable than an insight that just answers one’s questions. This calls for a well-calibrated approach which includes laying down the goals one is trying to achieve and mapping one’s big data initiatives to their business requirements.