About Ebook

The future of enterprise messaging looks rosy if you look just at the numbers – And why not? 90 % of all SMS are read within 30 minutes. The open rates are astonishingly high at 98%. No wonder, Banks want them for 2FA. SMS is cheap and easy to use. In an increasingly digitized world, SMS is a winner.

As the world gets even more digitized, the enterprise messaging segment is expected to grow even further, with growth expected from new messaging formats like chatbots, RCS, 2 way interactive messaging and so on. In this new world, always connected, always transacting, always live with billions of teeming messages, what role will operators play? Will they be bit players?

In this e-book, we will look into some of these opportunities and challenges in the emerging enterprise messaging landscape. As a bonus for our readers, we will reveal how an integrated and holistic approach to enterprise messaging caters to each and every stage of customer lifecycle.

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Digital Transformation Series

Customer experience and value management
Sales and Distribution
Digital Business Management

Pillars for The Business of Tomorrows

THE YEAR THAT WAS AND WILL BE 2017-2018
Cashless Societies
Messaging
Big Data Analytics
The Emerging Market Digital Content Panorama
Towards Tomorrows- Issue 2
Towards Tomorrows- Issue 1