Effective Mass Message Campaign Management
With growing demand for a wealth of infotainment services, mobile operators need to source and deliver a diverse range of content to subscribers, using a variety of handset devices. Mahindra Comviva’s Messaging Service Delivery Platform (MSDP) is a convergent solution, providing a single platform that enables content providers to successfully and rapidly launch new content to diverse subscriber segments. A proven solution, handling close to 60 billion messages in a year, MSDP enables operators to manage push-based services across various interfaces and handle multiple forms of content from multiple content providers.
MSDP moves beyond delivery of traditional vanilla-SMS to incorporate WAP and MMS messaging, and content ranging from ringtones to images, and from video to games – handling both P2P and A2P messaging requirements. Additional platform modules, including billing, OAM and statistics modules enable enhanced control of their respective functions, ensuring improved overall management of content and campaign delivery.
Creates Additional Revenue Streams
By moving up the value chain - from delivery of simple SMS and P2P messaging campaigns to multimedia and A2P messaging, MSDP enables operators to open up new revenue channels
Enables Tailored Communications
Operators are able to target enterprise customers, who can reach out to specific customer groups with a variety of precisely timed messages with relevant content, enforcing the power of their promotional communications
Enhances Operational Efficiency
By simplifying the interaction between content providers and operators, operational efficiency is enhanced, improving the service experience of the end subscriber and reducing operator costs